In 2012,PR Arabia launched the National Auto Award to recognize the efforts of those working in the automotive industry, and to encourage companies to offer the best service to improve overall customer outcomes. The National Auto Award Jury is drawn from a mix of experts in their fields. It typically includes those with auto industry, car racing, and auto market experience and skills. They are committed to the honesty and transparency of the National Auto Award when selecting their winners who will be publicly announced across media channels.